Football clubs operate with wildly fluctuating income streams. In May, June and July, whilst there are no games being played, the season tickets are sold and this stocks up the coffers for the forthcoming season. Once the games start to be played, then there is still some income, although much less than in the season tickets sale time.
Most football clubs operate with some form of credit facility, or take advantage make use of companies such as Ticketus, who buy tickets in advance, smoothing out the ups and downs of annual income.
What is vital therefore is to ensure that season tickets are sold! Football clubs do their best to talk up the coming season, no matter how bad the previous one might have been.
Teams promise new signings … maybe Wayne Rooney will be signed by Falkirk … how about Messi for Cowdenbeath … could David Beckham be tempted to Cliftonhill? Continue reading