So what does this new cookie law mean?
Put briefly and to the point the new cookie law requires websites to ask for user consent to store personal information on their computer, phone, tablet etc. thus making users more aware of how much data is collected about them.
But aren’t some cookies necessary?
Some cookies are exempt from this new law as they are vital for the smooth running of sites. These include shopping baskets on retail sites so that the site can remember all the items a shopper is requesting. These types of cookies are “first party” and are seen as the good guys of the cookie world.
The ones that are in need of consent to be used are the “third party” cookies, these are ones that send your information to remarketing firms to display similar items to the ones you have been looking at on other sites. This means you are constantly reminded of the brand and are more likely to go back to the site to purchase the product or use their service.
What will I need to do to make sure my site is now lawful?
What happens if I don’t comply?
If you don’t comply the fines can be pretty hefty, the UK regulations have ruled that it could be up to £500,000 if the ICO (Information Commissioner’s Office) deem the website to be in serious breach of user’s privacy.
So make sure you don’t get caught out and ensure your site is lawful before the ICO start cracking down on cookie law breaches.
This post was written by Laura Clarke who is currently working on behalf of Manchester Solicitors Pannone.