Tag Archives: John DC Gow

Jack Irvine and Me – How One Tweet Can Be Misrepresented – A Case Study

Back in August I wrote a blog post which referred to a statement from the official Rangers website. You can read my full post here.

It covered the attempt by Rangers to deal with “inaccurate stories” and also referred to Jack Irvine, PR and crisis management guru extraordinaire.

Jack Irvine 1

I wrote the following:-

And then, in its penultimate paragraph, the fans are advised that only by reading Pravda the official website will they know the truth – thus implying that every media organisation and newspaper is “anti-Rangers”.

And then, in twelve words which I will quote as the message it sends would be diluted by using my own words, the end of a long and mutually fruitful marriage is signalled:-

“Finally, Jack Irvine of Media House does not speak for this Club.”

Jack Irvine and Media House have been “hand in glove” with Rangers over many years – they were closely connected to Sir David Murray in his time as owner (and with his companies outside football). They worked for Craig Whyte and also continued to serve Rangers loyally during the Duff and Phelps reign. Between February and June 2012 Media House did £124,000 of work for Rangers which, by that stage, was being run by administrators. (In addition Rangers (in administration) paid almost £30,000 to Spreckleys for “media consultancy in connection with the administration” – as I commented at the time, the administrators needed PR people separate from those of the football club, but still charged the company in administration for that!)

Media House continued to work for Rangers until only a few days ago. And now that has come to an end. Continue reading

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