Continuing the series of posts looking at the Rangers PR spin helping Mr Green sell his shares, we come to the next one – where Mr McCoist tells the fans how helpful the share issue in 2012 will be for buying players in 2014…
You know it makes sense!
My comments are in bold.
ALLY McCOIST says one of the key factors for fans to consider about Rangers’ intention to join AIM is that investment in shares will allow for long-term squad strengthening. The manager had just 42 days this summer in which to piece together a squad for the Third Division campaign before a year-long transfer registration embargo kicked in.
That left Gers having to go with the pool the currently have for this term, a combination of experienced SPL performers and emerging young talents. After seeing big names such as Steven Davis, Steven Naismith, Allan McGregor and Sone Aluko leave Ibrox in the close season, the group clearly isn’t as strong as it used to be.
What a poor man. Imagine having only 42 days to put together a squad to win SFL3, with nothing other than “ a combination of experienced SPL performers and emerging young talents”. Agreed the squad is not as strong as it was – it does not need to be surely? (Don’t call me Shirley).
Bearing in mind the stated ambitions to chop the salary bill, how did Mr McCoist imagine he could keep his team together?
And, in any event I suspect that the money spent by Rangers on new players (in fees, signing on costs etc) for this season exceeded everyone in the SFL put together, and probably most of the SPL too.
And finally, the embargo is a penalty for various offences, including the non-payment of tax, which allowed Rangers to make it to the end of the season, and without having to dispense with lots of the players during the season.
No recognition however of the fact that the embargo is a consequence of the actions of the former ownership, and the manager remains in situ.
But in the long term McCoist has a vision that will see Gers become the powerful force in Scottish football again – and that requires significant funding over a considerable period.
As I have said in these posts, nothing wrong with aiming high. The aim of becoming THE powerful force in Scotland…one suspects Mr McCoist might not be around to achieve it. The goal of reaching the top “requires significant funding over a considerable period”. On what? Buying players? Is that not part of the slippery slope which led the Ibrox team to where it is now?
The hope is that being listed on the London Stock Exchange once again will allow Rangers to generate up to £20 million in additional finance for the club. Some of that will be earmarked for player recruitment and McCoist said: “The money will help in the sense we can make improvements to the stadium and bring in new players.
Why now, if the purpose is to raise cash for buying players? Surely, if the team progresses as Mr Green feels, and also as the money is not actually essential, it would be better to wait for results to be showing, and, with the proof apparent, the price would be higher, and greater sums raised?
“That’s a big thing because we don’t want to hang about. We want to get back to where we feel we belong.
“We don’t want to hang about” – but when it comes to players there is not a choice, is there?
“There has to be realism about where we are and what has happened to the club but we do have a squad which we feel can get us out of the division.
We’re not the same team we were a year ago. We’ve lost 28 or 29 players and we’ve got a completely new staff.
Not a completely new staff surely? And after all, Mr McCoist did manage to bring in a number of players, either ex-SPL or from abroad. If it was not good enough to win the SFL3, then why bother?
“We’ve got some good SPL players in with some younger kids and in SFL3, the immediate target is to get promotion. We should hopefully do that – it will be hard work and we know that because we’ve never said for a minute it would be easy. We believe we can get out of the division but we’ll have to earn that right and once we do, we want to kick on.
“Our longer-term plan is to reinvest in the club in terms of personnel and new players so that we can return to top flight football in Scotland and European football.”
Do you think the new mantra to be chanted is about Scottish and European football?
McCoist grew up supporting Rangers and has been with the club in many capacities, firstly as a player then a coach and currently as manager.
In his role as a shareholder in the club’s new company, he has a desire for the proposed floatation to work – and believes that will motivate potential investors too. McCoist added: “I want this scheme to be successful. It has to be said that success on the park will result in success for the club’s investors.
“That is very important because we have to have success on both fronts. They feed off each other. I know the money that comes in will be reinvested in the club and fingers crossed the club can do well to make for good investment.”
Note the phrase “ the club’s new company”? Almost as if Rangers FC owns the company, rather than the other way round. Any confusion is accidental, I am sure.
The piece confirms Mr McCoist is a shareholder. That means that talking up the share value potentially is of financial benefit to him, but I would not suggest that is his motivation.
He is right though to say that success on the field will result in success for investors.
However, success for investors involves them (a) taking cash out in the form of dividends or (b) selling the shares for profit. Neither of those options benefits the club in any way.
Posted by Paul McConville