John Paul, one of my commenters, was kind enough to send me the link to the article below. As it is a specialist IP blog, I decided that reproducing the entire post without consent would be asking for trouble!
I have therefore posted the first two paras, and you can see the rest of the piece by clicking on the title below.
It is a very interesting piece, written from well outside the West of Scotland bubble, and all the better for that.
Off to The IPKat you all should go.
The news that Rangers FC, a famous old Scottish football club, would be liquidated caused a shock in the world of sport. Here was a sporting institution, founded in 1872 and league champions a record 54 times, being dissolved forever… at least in the legal sense. The goodwill and the brand, if not the club, will undoubtedly live on. However, this Kat wonders whether rebranding an English football club as Rangers FC and playing in the English league would bring greater fortune for the brand, or kill it altogether.
As with the assets of most companies in administration, the trade mark rights relating to Rangers FC, have reportedly been sold on to a ‘newco’. Although this phoenix club will play under the Rangers badge next season, the right to play in the Scottish Premier League has been forfeited. The newly-formed club, whose predecessor had an average attendance of around 45,000 spectators per match last season, will begin next season in the fourth tier of Scottish football; an exiled king banished to suffer the ignominy of playing in front of one man and his dog (or should that be Kat?).
Now, click on the heading above to read the rest of this excellent piece.